1. Content That Sizzles: Showcasing STK Strand’s Iconic Food & Drinks

STK’s food isn’t just delicious — it’s designed to be seen. Sammas leaned into this strength with a full suite of high-quality social content:

• Cinematic food videography: Juicy steaks sizzling on the grill, truffle fries cascading onto the plate, creamy mac & cheese twirls — all captured in slow-motion, set to trending audio for maximum scroll-stopping power.

• Hero cocktail shots: STK’s signature drinks were highlighted with bold lighting, smoke effects, and eye-catching movement. Whether it was a martini pour or a flaming garnish, every frame exuded luxury.

• Chef and mixologist spotlights: Humanising the brand by capturing the artistry behind the scenes.

This content not only celebrated the food, but reinforced the bold, sexy, and high-energy personality of the STK brand.

2. Vibe Brunch: Party on a Plate

Sammas turned Vibe Brunch into a digital spectacle — a weekly celebration of bold flavours, beats, and energy.

• Reels & TikToks featuring DJ sets, champagne pops, and guests dancing between bites.

• Dynamic transitions from food to party — highlighting how brunch at STK Strand becomes a full-blown experience.

• Influencer invites & UGC amplification to show real people living the experience.

• Edgy captions like “The only thing rare here is your steak.” to reflect STK’s confident tone of voice.

These brunch campaigns consistently racked up thousands of views, shares, and tagged stories — helping STK dominate the weekend brunch conversation in central London.

3. Business Power Lunch: Suited, Sharp, and Social

STK Strand’s Business Power Lunch offering was designed for professionals looking to mix meetings with exceptional dining.

Sammas executed a content approach that reflected this audience:

• Sleek, fast-paced Reels showcasing elegant dishes being plated with precision.

• Paired shots of laptops and wine glasses to speak to the weekday hustle crowd.

• Targeted paid social campaigns around office-heavy areas in the West End.

With smart copy and polished visuals, the content redefined “working lunch” — presenting STK as the power-player’s dining destination.

4. Pre-Theatre Push: Feeding the Curtain Call Crowd

Nestled among some of London’s most iconic theatres, STK Strand is perfectly positioned to offer a high-end dining experience before the show begins.

Sammas designed content to:

• Highlight timed menus that cater to the pre-theatre rush.

• Create visual storytelling that transitions from table to theatre — showcasing guests enjoying steak and cocktails before heading to shows like The Lion King or Phantom of the Opera.

• Collaborate with local theatre influencers and culture-focused creators to tap into niche audiences.

This theatre-adjacent approach brought real relevance to the offering and directly boosted early evening reservations.