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Sammas approached Banc’s digital journey with precision, creativity, and cultural fluency — knowing that Dubai’s audiences crave both visual polish and authentic experience.
From golden hour lighting to midnight vibes, Sammas crafted a cinematic content suite that showed Banc’s offerings in their best light.
Hero food shots: Up-close, rich-textured visuals of flame-grilled mains, vibrant appetizers, and intricately plated dishes designed to spark cravings.
Signature drink visuals: From smoky pours to gold leaf garnishes, every cocktail was filmed like a moment — luxurious, moody, and irresistibly shareable.
Shisha storytelling: Sammas made shisha a digital star — slow-motion smoke trails, ambient lighting, and curated lounge shots showing Banc as the spot to unwind in style.
High-tempo TikToks and Reels: Dynamic transitions, trending sounds, and clean edits made every post feel native, fresh, and algorithm-friendly.
Sammas engineered Banc’s launch to feel like an event, not just an opening. From teaser content to influencer buzz, everything was timed and designed for virality.
Countdown teasers with moody ambiance and flashes of food and decor to build intrigue pre-launch
Launch day content drop: Full cinematic reveal of the venue, food, cocktails, and shisha in a sequence of high-impact Reels and carousel posts
Influencer & VIP preview night: Leveraged key local creators to generate buzz, reach lifestyle audiences, and flood social media with organic UGC
Story takeovers and behind-the-scenes edits to show the vibe in real-time
The result? Banc went from “Who’s that?” to “Have you been yet?” in a matter of days.
Sammas didn’t just post — they curated. The Instagram grid and TikTok feed became digital extensions of the Banc experience.
Colour grading that matched the interior mood — deep blacks, warm golds, glowing blues
Minimal, bold captioning that leaned into the luxury, with lines like “Smoke, sip, savour — the Banc way.”
Grid planning that balanced food, drink, shisha, and vibe content in a sleek, rhythmic flow
Story Highlights for menus, vibes, location, and events, all with custom-designed icons and brand styling
The Sammas launch strategy delivered instant impact — both in metrics and real-world momentum:
Over 1 million+ impressions on Instagram within the first weeks of launch
Millions of combined views across Instagram and TikTok through viral Reels and influencer collabs
Thousands of followers gained in the launch period alone
High story engagement with consistent DMs and booking inquiries driven directly from content
Strong word-of-mouth buzz in Dubai’s dining and nightlife scene, solidifying Banc as a rising hotspot
