1. Stunning Visual Content Creation
Sammas understood that Nine Lounge’s menu was as much about aesthetics as it was about flavour. To capture the beauty and uniqueness of Nine’s dishes, Sammas focused on high-quality photography and videography that brought Nine’s vibrant and artistic plating to life on social media. Key content elements included:

• Close-up shots of Pan-Asian fusion dishes such as sushi platters, bao buns, dim sum, and sashimi, highlighting the intricate details, vibrant colours, and textures.
• Dynamic video content, including slow-motion shots of sauces being drizzled, steam rising from freshly prepared dishes, and chefs preparing signature plates.
• Cocktail-focused content, showcasing the artistry behind Nine’s luxurious cocktails through visually stunning drink-pouring videos and garnishing moments.
  

Each post was designed to not only be visually appealing but to tell the story of Nine’s sophisticated dining experience, pulling viewers into the atmosphere of the lounge.

2. Instagram and TikTok Growth Strategy
Sammas crafted a strategy that capitalised on the visual appeal of Nine’s food and drinks by creating content specifically tailored for Instagram and TikTok, two platforms where food content thrives. The agency focused on:

• Reels and TikTok videos that showcased the dining experience in an engaging, snackable format, using popular music, fast-paced editing, and customer reactions to boost shareability.
• Interactive Instagram Stories to engage followers with behind-the-scenes content, interactive polls, Q&A sessions, and sneak peeks of new menu items.
• Influencer partnerships: Sammas coordinated with local food influencers and bloggers to create authentic content that featured Nine’s menu, further amplifying its reach.

As a result, Nine Lounge’s Instagram and TikTok accounts saw rapid growth, amassing over 40,000 followers on each platform within a short time.

3. Consistent Brand Aesthetic and Messaging
To keep Nine Lounge’s brand consistent across all social channels, Sammas developed a distinct visual identity for social media content, blending sleek, modern elements with traditional Asian design influences. The dark, moody colour palette of deep blacks, rich golds, and pops of vibrant purple matched the restaurant’s chic interior design. This consistent aesthetic helped solidify Nine’s premium positioning in the market.

Captions were crafted to reflect the sophistication and creativity of the menu, while integrating calls to action that encouraged followers to make reservations, visit the lounge, or share their dining experience.

4. Google PPC Campaigns
Alongside the social media strategy, Sammas developed and executed highly effective Google Pay-Per-Click (PPC) campaigns that drove targeted traffic to Nine Lounge’s website and booking pages. By using hyper-targeted keywords related to Pan-Asian dining, fine dining experiences, and luxury restaurants, Sammas successfully reached users searching for upscale dining options in Nine’s geographic area. These campaigns were instrumental in driving both online and offline reservations, contributing significantly to the restaurant's revenue growth.

5. Digital Performance and Revenue Growth
Sammas didn’t just focus on vanity metrics like likes and followers; the agency prioritised content that would convert followers into customers and drive footfall into Nine Lounge. Through consistent content creation, engaging video storytelling, and PPC campaigns, Nine Lounge saw the following key results:

• £4 million in revenue generated since 2021.
• Over 40,000 followers on both Instagram and TikTok, contributing to brand visibility and community engagement.
• Over 100 million views and impressions across social platforms, thanks to the viral nature of video content and influencer collaborations.
• Outstanding PPC performance, with high-converting campaigns that consistently delivered strong returns on investment and high click-through rates.