Sammas crafted a visual narrative that gave both the Japanese and Italian menus their own identity — while tying them together through a unified aesthetic.
For the Japanese Side:
Minimalist plating captured with precision.
Sushi rolls, sashimi cuts, and smoky cocktails shot with clean, zen-like lighting and texture-focused camera work.
Elegant Reels with calming audio, fluid transitions, and soft movement to reflect the refined craftsmanship.
For the Italian Side:
Rich, vibrant textures — oozing burrata, al dente pasta twirls, flame-kissed proteins — captured in warm, indulgent tones.
Reels showing plating, chef handwork, and table-side pours to convey flair and indulgence.
Bold typography overlays and more upbeat soundtracks to reflect passion and warmth.
Together, this created a dual-content strategy that was cohesive, luxurious, and distinct.
Sammas transformed Aqua NYC’s feed into a curated digital tasting menu:
Grid design that alternated between Japanese and Italian posts for visual balance.
Color tones and lighting remained consistent to preserve a seamless brand look.
Highlight icons and stories organized by cuisine, cocktails, private dining, and experiences.
Captions written with flair, describing dishes in a way that spoke to both sophistication and sensory delight.
Sammas leaned into Instagram-native content to drive visibility:
Reels showing behind-the-scenes sushi preparation and flaming pasta finishes generated thousands of views organically.
Cocktail-focused content (Japanese highballs, Italian spritzes) proved especially viral, helping position Aqua NYC as not just a restaurant, but a premium nightlife spot too.
High story engagement led to real-time reservations, event inquiries, and direct engagement with followers.
