SAMMAS AGENCY
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Hutong Dubai

Category :

Content, Social Media

Client :

Hutong Dubai

Start Date :

2023

Location :

Dubai, UAE

01 . The Task

Hutong Dubai, part of the world-renowned Hutong brand, offers a luxurious and authentic Northern Chinese dining experience, known for its bold flavours, signature Peking duck, and artistic cocktails. Located in the heart of Dubai’s DIFC, Hutong’s atmosphere combines elegant design with a menu that is as visually stunning as it is delicious. The challenge was to translate this immersive dining experience into a powerful online presence that resonated with a diverse, high-end Dubai audience.

That’s where Sammas, a leading creative digital marketing agency, came in. Tasked with creating a social media strategy that would showcase Hutong’s luxurious food and drink offerings while enhancing brand visibility, Sammas crafted an approach designed to capture the essence of the restaurant’s unique ambiance and culinary art.

02 . The Solution

Sammas focused on creating content that captured the elegance and sophistication of Hutong’s food and drinks, using high-quality photography and video to bring each dish to life. Every visual element was crafted to reflect the restaurant's attention to detail, from the intricacies of its culinary masterpieces to the craftsmanship behind its drinks.


Key content elements included:

  • Close-up shots of signature dishes like the Peking duck, dumplings, and spicy beef Xiao Long Bao, highlighting textures, vibrant colors, and plating.
  • Behind-the-scenes videos featuring the chef’s preparation techniques, giving followers an insider look at the craftsmanship that goes into every meal.
  • Cocktail-focused posts, with dynamic, slow-motion shots showcasing the artistry behind the creation of Hutong’s iconic beverages.

03 . The Result

Sammas successfully helped Hutong Dubai build a commanding online presence that mirrored the prestige and allure of its in-restaurant experience. Through stunning visual content, engaging video storytelling, and strategic audience interaction, Sammas was able to elevate Hutong’s brand, driving not only digital engagement but tangible results in the form of increased footfall and restaurant buzz.

This partnership demonstrates the power of expertly crafted social media content in transforming brand visibility and customer engagement, especially in the competitive luxury dining sector.

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