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Aqua Kyoto’s menu is an artful balance of traditional Japanese techniques and modern innovation, making high-quality food photography and videography essential in showcasing its dishes. Sammas curated a visual content strategy that included:
Cinematic close-ups of sushi platters, sashimi, and robata-grilled specialties, emphasising vibrant colours, textures, and plating artistry.
Dynamic slow-motion videos showcasing sauces being drizzled, sushi being freshly cut, and flames flickering over robata-grilled meats, adding a touch of drama and elegance.
Signature cocktail visuals, highlighting luxurious pours, misty dry-ice effects, and intricate garnishes that reflect Aqua Kyoto’s craftsmanship.
Chef spotlight features, where the team was captured preparing dishes with precision, reinforcing the brand’s authenticity and expertise in Japanese cuisine.
This combination of high-quality photography and engaging video content brought Aqua Kyoto’s dining experience to life on social media, enticing both new and returning customers.
Aqua Kyoto’s rooftop terrace is one of its key selling points, offering panoramic views of London, a chic ambiance, and an ideal setting for both casual drinks and special occasions. Sammas ensured that the terrace was a focal point in its social media storytelling by:
Capturing the changing moods of the terrace, from sunlit afternoons with refreshing cocktails to golden-hour dining and moody nighttime settings with city lights in the backdrop.
Creating 360-degree video content, giving viewers a virtual experience of the terrace to entice bookings.
Producing guest experience content, showcasing social groups enjoying signature drinks, stylish interiors, and the sophisticated rooftop vibe.
Leveraging seasonal terrace transformations, highlighting exclusive summer and winter pop-ups, decor changes, and limited-time menu offerings.
This approach positioned Aqua Kyoto’s terrace as a must-visit luxury spot in London, attracting both influencers and high-end diners.
To maintain brand consistency and reflect Aqua Kyoto’s modern yet elegant aesthetic, Sammas developed a sleek, high-end visual identity across social media. This included:
A curated colour palette blending dark, moody tones with gold and red accents, mirroring the interior design of the restaurant.
Minimalist yet engaging captions, incorporating Japanese culture references, subtle storytelling, and clear calls to action.
A content mix of static imagery, carousel posts, and Reels/TikTok videos, ensuring engagement across different formats.
By aligning content visuals with the restaurant’s brand DNA, Sammas successfully reinforced Aqua Kyoto’s premium image.
To amplify reach and engagement, Sammas executed an influencer outreach campaign, inviting London-based food and lifestyle influencers to experience Aqua Kyoto. This led to:
A surge in organic content creation, as influencers shared their dining experiences, cocktail tastings, and terrace visits.
Increased Instagram and TikTok engagement, as their content was re-shared and repurposed on Aqua Kyoto’s official pages.
A stronger community-driven presence, with user-generated content being featured in highlight reels and Instagram Stories.
This approach not only boosted brand awareness but also built credibility among potential customers.
With the increasing dominance of short-form video content, Sammas focused on Instagram Reels and TikTok content to drive reach and engagement. Key content included:
“Behind-the-scenes” moments of chefs preparing signature dishes.
Time-lapse videos of the terrace setting up for evening service.
Interactive polls and Q&A stories, encouraging audience engagement and real-time feedback.
Trending sound integrations, ensuring that Aqua Kyoto’s content remained relevant and discoverable.
By leveraging video content effectively, Sammas ensured Aqua Kyoto stayed ahead in the digital space, reaching new audiences and reinforcing its brand positioning.
Sammas’ strategic social media content creation led to impressive digital growth for Aqua Kyoto:
Significant increase in Instagram & TikTok engagement, with posts regularly achieving high reach and interaction.
A rise in bookings and footfall, particularly for terrace dining and cocktail experiences.
Increased brand visibility through viral influencer content and user-generated media.
Strengthened brand positioning as one of London’s premier Japanese dining and rooftop destinations.
By combining stunning visuals, influencer collaborations, and strategic engagement tactics, Sammas successfully elevated Aqua Kyoto’s online presence and drove tangible business results.
Through high-quality social media content, a strong brand aesthetic, and innovative digital storytelling, Sammas helped Aqua Kyoto establish itself as a standout name in luxury Japanese dining. By highlighting its exquisite food and drinks, breathtaking rooftop terrace, and sophisticated decor, Sammas transformed Aqua Kyoto’s social media into an immersive experience that captured the essence of the brand.
Looking to amplify your restaurant’s online presence with stunning content? Contact Sammas today and let’s create something exceptional.
