1. Food & Drink Content: Pan-Asian that Pops on Screen

Gura Gura’s menu is a feast for the senses — dumplings, sushi, bao buns, sizzling stir-fries, and cocktails served with flames, smoke, and flair.

Sammas delivered a content strategy that made every dish and drink a visual spectacle:

• Ultra-close food cinematography: Capturing textures, steam, sizzle, and garnishes to give the audience a sensory hit through the screen

• Signature cocktail features: Slow-motion pours, smoke clouds, and neon-lit backdrops created the perfect mood

• TikTok-style edits with quick transitions and trending audio, making the content feel fresh, fast, and feed-worthy

• Behind-the-scenes shots of chefs and bartenders in action — adding soul to the brand and highlighting craftsmanship

2. Vibe-Led Content: Frenzy Friday & Stellar Saturday

Weekend nights at Gura Gura aren’t just about food — they’re an experience. With live DJs, flowing cocktails, and table-side energy, Frenzy Friday and Stellar Saturday have become cornerstones of the Gura Gura brand.

Sammas elevated these experiences with content that tapped into nightlife culture:

• Party-focused Reels & TikToks showing guests dancing at tables, sharing sushi towers, and toasting cocktails

• Flash edits with neon filters and on-beat transitions to capture the electric vibe of each night

• Strategic use of trending sounds and remixes to boost content discoverability

• Influencer activations to draw in London’s lifestyle and food scene — expanding reach organically

The result? Gura Gura’s Fridays and Saturdays became not just events — but digital rituals people wanted to be part of.

3. Bottomless Brunch: Fun, Loud & Shareable

Brunch at Gura Gura is no laid-back affair. It’s a bold, vibrant mix of food, cocktails, and party energy, and Sammas built a content engine around it that made it impossible to ignore.

Key strategies included:

• Bite-sized Reels showing bao being pulled apart, cocktails clinking, and tables laughing over sushi rolls

• UGC and influencer reposts to show real people having real fun — adding authenticity to the hype

• On-brand animated Stories and countdowns to keep the brunch top-of-mind every week

• Paid social amplification targeting London brunch-goers and trend-followers

The outcome: consistent sold-out Saturdays and an online narrative that positioned Gura Gura as the most exciting Pan-Asian brunch in the city.

4. Building the Visual Identity

Sammas developed a bold, playful, and premium look for Gura Gura’s digital presence — one that felt as curated as the cocktails:

• Vibrant colour grading with rich reds, purples and warm tones that matched the restaurant’s interior design

• Sleek typography and minimalist captions that allowed the visuals to do the talking

• A mix of formats — from Reels to carousels and Stories — to maximise reach and engagement across the board

• A custom-designed Instagram Grid strategy that balanced food, drinks, guest vibes, and event promotion in one seamless feed