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Sammas knew Palm was all about the feeling — that Dubai-style luxury, the late-night lounge atmosphere, the flair in every dish and drink.
So they built a content strategy focused on cinematic visuals and high energy storytelling:
Food & Drink Showcases: Think juicy grills, gold-dusted burgers, and cocktails with fireworks. Shot with premium lighting, tight angles, and luxury edits to make every bite and sip irresistible.
Shisha Content: Shisha wasn’t just a menu item — it was an experience. Sammas captured it in slow motion, neon lighting, and smoky elegance to speak to Palm’s signature vibe.
Guest Experience Content: Sammas highlighted real customers living the Palm lifestyle — toasting, vibing, eating, and chilling — creating a highly relatable, aspirational feed.
TikTok-First Edits: Quick cuts, trending audio, POV dining shots, and behind-the-scenes chef moments helped bring in thousands of new eyes organically.
Sammas leaned into cultural trends, local relevancy, and content formats made to explode.
Reels showing smoky cocktails being poured over ice and gold-topped desserts hit thousands of views within hours.
Day-to-night transformation videos of the venue earned massive engagement, showcasing how Palm evolves from a chill restaurant to a nightlife hotspot.
TikTok content capturing friends sharing shisha and dining platters helped generate real FOMO and kept users tagging their group chats.
The result?
⚡️ Multiple viral posts across platforms
📈 Thousands of followers gained
📲 High engagement from local and regional audiences
While the organic content built hype, Sammas dialed up the performance through smart paid advertising:
Meta ads campaign targeting Coventry and surrounding cities, promoting exclusive offers, new menu drops, and weekend events.
Ad creatives optimised from top-performing organic content, ensuring relevance and relatability.
Real-time performance monitoring allowed Sammas to scale winning creatives and audiences — keeping ROAS (Return on Ad Spend) consistently strong.
💰 Result: Over £200,000 in direct tracked revenue from paid ads — proving content that looks good and performs.
✅ Viral content on both TikTok and Instagram
✅ Thousands of new followers & increased brand awareness across the Midlands
✅ Stunning branded visuals now defining Palm’s identity online
✅ Over £200,000+ in revenue generated through paid social advertising
✅ Fully booked weekends, events, and group bookings driven by digital buzz
With Sammas at the helm of its digital strategy, Palm by H2O went from a new local opening to a regional destination — attracting diners, shisha lovers, and nightlife seekers alike. By combining scroll-stopping creative, platform-savvy social campaigns, and revenue-driven ads, Sammas helped bring a taste of Dubai to Coventry — and turned it into a movement.
