1. Showcasing STK’s Luxurious Food and Drinks
Sammas understood that food and drink are at the heart of STK Stratford Rooftop’s offering. To bring the sophistication and creativity of the menu to life on social media, Sammas focused on creating high-end, aesthetically stunning content that highlighted STK’s culinary artistry.

Key elements included:

• Cinematic food photography: Eye-catching shots of STK’s signature steaks, seafood, and decadent desserts. Each dish was styled to perfection, emphasising vibrant colours, intricate plating, and the luxurious ingredients used in the menu.
• Cocktail close-ups: Featuring the expertly crafted cocktails, including sleek pours, detailed garnishes, and dynamic shots of bartenders in action, adding an air of exclusivity to the bar experience.
• Slow-motion videos: Capturing details like wine being poured into glasses or the final touches on a dish, to emphasise the elegance and luxury of the dining experience.

2. Spotlighting the Vibe Brunch Concept
STK Stratford Rooftop’s Vibe Brunch has quickly become one of the most popular weekend destinations, combining upscale dining with energetic beats and a lively crowd. Sammas capitalised on the fun, dynamic nature of the brunch concept by creating content that not only focused on the food and drinks but also captured the vibrant atmosphere of the brunch experience.

Key content included:

• Behind-the-scenes brunch moments: Featuring DJs spinning live, waitstaff serving bottomless drinks, and customers enjoying signature dishes in a high-energy setting.
• Instagram Reels and TikTok videos: Showcasing the full brunch experience—from beautifully plated breakfast items to party vibes, including crowd shots, dancing, and clinking glasses, all set to trendy, upbeat music to resonate with STK’s target audience.
• User-generated content: Encouraging brunch-goers to share their own experience using branded hashtags, which was then curated and shared across STK’s official channels to build a sense of community and excitement around the weekly brunch events.

3. Whispering Angel Terrace Launch
The launch of the Whispering Angel Terrace was a key event in STK’s rooftop strategy, featuring the renowned rosé brand and creating a chic summer escape on the rooftop. Sammas developed a dedicated campaign to promote the terrace launch, focusing on its exclusivity and elegance.

Content highlights included:

• Whispering Angel rosé visuals: Sophisticated, light-filled photography and video content showcasing the rosé being poured and enjoyed in a luxurious rooftop setting, designed to evoke feelings of a summer escape in the heart of London.
• Elegant terrace shots: Featuring the beautiful outdoor space, complete with stylish seating, lush greenery, and sunlit views over Stratford, to entice potential guests with the promise of an idyllic rooftop experience.
• Launch event coverage: Live content during the launch event, capturing influencers, guests, and brand representatives enjoying the terrace, creating an aspirational lifestyle appeal.
  

4. Influencer Collaborations and Partnerships
To maximise reach, Sammas worked with prominent London-based influencers and food bloggers who aligned with STK Stratford’s luxury vibe. These influencers were invited to exclusive preview events and asked to share their dining and brunch experiences, leading to increased visibility and engagement on social media.

Additionally, Sammas leveraged brand partnerships, such as with Whispering Angel, to co-create content and cross-promote the terrace launch across both brands’ social channels.

5. Cohesive Visual Identity and Engagement Strategy
Sammas maintained a consistent visual identity across all of STK’s social channels, with a focus on sleek, modern aesthetics. The agency used a dark, moody colour palette that reflected the luxurious and exclusive ambiance of the rooftop lounge. Captions were crafted to be engaging and playful, encouraging followers to book tables, tag friends, and share their experiences.

Sammas also made strategic use of Instagram Stories, showcasing real-time content from events, hosting polls and Q&As, and giving followers a peek into the preparation for brunch and terrace events. This interactive content helped build anticipation and engage the audience directly.